COMMUNICATIONS MANAGER
Company: AEG
Location: Orlando
Posted on: October 8, 2024
Job Description:
In collaboration with senior leadership, this role will manage
the Communications teams efforts to develop, manage, and share the
Arnold Palmer legacy for and on behalf of all the
entities/divisions under the umbrella. Role will oversee the
execution of the legacy story and its integration into the entirety
of the Arnold Palmer ecosystem, corporate communications (internal
and external), brand strategy (including research, positioning,
messaging, and audience identification), and is responsible for
creating awareness through all communications channels (internal
and external).
Businesses with which this role will engage include Arnold and
Winnie Palmer Foundation (AWPF), Arnold Palmer's Bay Hill Club and
Lodge (Orlando, FL), Arnold Palmer's Latrobe Country Club (Latrobe,
PA), Arnold Palmer Invitational (API), and Arnold Palmer
Enterprises (APE).
Primary responsibilities (Including but not limited to)
- Manage the effective execution of all communications projects -
high quality, on budget and on time, and according to the agreed
priority initiatives.
- Manage and coordinate multiple creative projects
simultaneously, prioritizing tasks and resources effectively.
Provide timely updates on project progress and team performance to
relevant stakeholders.
- Prepare comprehensive annual communication plans, including
targets and metrics.
- Lead the Communications team to craft messaging and positioning
in the philanthropic, commercial, and event markets regarding
Arnold Palmer's legacy.
- Manage the communication team's execution of all
storytelling/branding, public relations, marketing, and
communication strategies.
- Supervise the creation of assets across all channels and media,
including video, digital, print, event, emerging technology and
more.
- Assist in directing outside partners to ensure
storytelling/brand protocols, communications, public relations and
creative contractual stipulations and initiatives are being
met.
- Develop in coordination with the AP Group leadership team any
brand messaging and strategies across all Palmer channels to be
incorporated as described above and with outreach, and other needs,
both ongoing and for limited efforts (i.e., seasonal campaigns,
membership drives, etc.).
- Provide direction for ecosystem communication with content
creation, presentation materials and philanthropic/commercial
family messaging.
- Actively manage direct reports-providing support, constructive
coaching, and guidance that enables them to meet their full
potential. Qualifications and Characteristics Required
- Bachelor's degree.
- 5-10 years leading teams that are responsible for storytelling,
communications, marketing, branding, or advertising
experience.
- Demonstrated ability to operate independently and drive company
initiatives, including program and project management and strategy
summaries.
- A track record of performance meeting targets and
objectives.
- High degree of integrity, ethics, dedication, and optimism;
commitment to mission and to maintaining confidentiality and
accuracy.
- Demonstrated skills creating and leading, storytelling,
communications, marketing and brand strategies.
- Ability to express ideas clearly both verbally and in writing,
paired with strong listening skills.
- Strong relationship management and interpersonal skills with
ability to gain leadership creditability across the organization to
promote effective collaboration.
- Travel required 25% annually.
- Cross-functional expertise and the ability to thrive in a
fast-paced, complex, and highly collaborative environment.
Physical/Mental Requirements
- Mental demands include learning, thinking, concentration and
the ability to work under pressure, particularly during busy times
or for special events.
- Must be able to endure long periods of sitting, standing, and
walking.
- Must maintain a neat, clean, and well-groomed appearance.
Business attire as appropriate.
Keywords: AEG, Ocala , COMMUNICATIONS MANAGER, Executive , Orlando, Florida
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