Senior Manager, Integrated Marketing

Company: United States Tennis Association (USTA)
Location: Orlando
Posted on: April 28, 2025

Job Description:

Senior Manager, Integrated MarketingID2025-4497# of Openings1CategoryMarketing & CreativeCompany : NameUS-FL-Lake NonaWho We AreWe are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport's growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open. Why Work for the USTA? We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don't know tennis? Don't worry, you can still find yourself in the game!The RoleLead the development and execution of integrated marketing plans supporting both the USTA Foundation and the Diversity, Equity, and Inclusion team initiatives. This role will provide strategic marketing direction informed by audience insights, champion inclusive marketing strategies, and ensure consistent, impactful brand messaging with measurable results. The Senior Manager will play a critical role in fostering awareness, engagement, and impact by driving go-to-market plans aligned with USTA's mission and brand goals. This position requires a dynamic blend of strategic planning, creativity, and project management to support and amplify key initiatives effectively.

• Develop tailored marketing plans for the USTA Foundation and DEI team initiatives, ensuring alignment with each group's unique goals and the overall USTA brand.
• Use consumer insights and data analysis to guide creative development, inform messaging, and identify growth opportunities across multiple audience segments.
• Create comprehensive marketing briefs that outline campaign objectives, target audiences, key messages, and deliverables to guide creative and activation teams.
• Lead cross-functional collaboration with internal and external partners to create and implement integrated marketing plans.
• Oversee the creation of marketing assets across various channels, including digital, social, email, web, app, and print, ensuring alignment with USTA's brand and mission.
• Champion inclusive marketing strategies to effectively engage and grow awareness among diverse and local audiences.
• Leverage audience insights and data to design impactful customer journeys and manage lifecycles, enhancing engagement and retention.
• Manage budgets effectively, ensuring resources are allocated to maximize impact.
• Build and manage emails using a self-service model, demonstrating a strong understanding of CRM and audience management strategies.
• Lead event marketing support, including planning, logistics coordination, and on-site execution.
• Evaluate the effectiveness of campaigns, optimize based on performance data, and make strategic recommendations to improve impact and achieve group objectives.
• Uphold and enforce USTA brand guidelines across all marketing materials, ensuring a cohesive and professional brand image aligned with each group' objectives. Who You Are
  • Bachelor's degree in marketing, communications or related field
  • Five to seven years of experience in brand marketing, marketing strategy, or digital marketing
  • Nonprofit or foundation experience preferred
  • Experience in sports and entertainment a plus
  • Knowledge of multicultural marketing, grant marketing, or DEI-focused initiatives is a plus.
  • Strategic, creative thinker able to work independently and within a team
  • Strong written and oral communication skills
  • Ability to use data insights to inform strategy and creative execution
  • Ability to be flexible with a positive attitude
  • This position is designated as "hybrid/flex"
  • Occasional travel for meetings or USTA Foundation eventsWhat We OfferAt the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!
    • Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
    • Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
    • Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
    • Plan for your future financially and professionally: 401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $5,000 for tuition reimbursement.
    • Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
    • Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.The expected range for the annual base salary for this position $80,000 - 95,000. Any additional pay or benefits a person may qualify for, are not included in this range. The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.Come One, Come AllWe strongly encourage you to apply if you're interested; we'd love to learn how you can "serve" our team with your unique experience! USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law. Required
      Preferred

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      • Other

Keywords: United States Tennis Association (USTA), Ocala , Senior Manager, Integrated Marketing, Executive , Orlando, Florida